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長沙晚報網(wǎng) 2025-06-04 17:02:32
This photo taken on Dec. 28, 2024 shows people watching a fireworks show in Liuyang City, central China's Hunan Province.
At the headquarters of a fireworks company in Liuyang City, central China's Hunan Province, Hu Yichuang guided clients through the dozens of fireworks on display in the showroom.
位于中國中部湖南省瀏陽市的歡樂煙花總部大樓里，胡宜闖正帶領(lǐng)客戶參觀著展廳內(nèi)陳列的數(shù)十款花炮產(chǎn)品。
From time to time, he scanned QR codes on the packaging with his smartphone, instantly bringing the dazzling spectacle of each firework to life on screen.
他時不時用手機(jī)掃一下產(chǎn)品包裝盒上的二維碼，屏幕上立刻播放出煙花燃放的絢爛場景。
"These videos give clients a clearer visual understanding of how the products perform," Hu said.
“這些視頻可以幫助客戶更直觀地了解產(chǎn)品效果。”胡宜闖說。
Born in the 1990s, Hu took over the family business after completing his studies abroad. He now serves as general manager of Happy Fireworks Export Trading Co., Ltd., which has exported more than 500 types of fireworks products to over 60 countries worldwide.
“90后”的胡宜闖在海外留學(xué)歸來后接手家族產(chǎn)業(yè)，現(xiàn)任歡樂煙花出口貿(mào)易有限公司總經(jīng)理。他介紹，目前公司已將超過500種花炮產(chǎn)品出口至全球60多個國家。
An experience abroad gave Hu a fresh perspective on the fireworks industry in his hometown of Liuyang.
海外留學(xué)經(jīng)歷的種種讓胡宜闖對家鄉(xiāng)瀏陽的煙花產(chǎn)業(yè)有了全新認(rèn)識。
"During my time in Britain, I witnessed how fireworks displays became the highlight of London's New Year's Eve celebrations, with spectators reserving premium viewing spots up to six months in advance," Hu recalled.
“在英國留學(xué)時，我發(fā)現(xiàn)煙花秀是倫敦跨年夜的重頭戲，很多人要提前半年買票搶位置?！焙岁J回憶道。
What truly astonished him was the discovery that the majority of these dazzling pyrotechnics originated from Liuyang, which filled him with both pride for his hometown and professional inspiration.
了解到表演中的很多花炮產(chǎn)品都來自家鄉(xiāng)瀏陽，他既自豪又驚訝，也從中獲得了職業(yè)靈感。
"This revelation showed me how highly sought-after our hometown's fireworks are overseas," Hu said. "Liuyang's pyrotechnics have tremendous potential in the global market."
“這讓我意識到家鄉(xiāng)的煙花在海外有多受歡迎?！?span style="line-height: 1.8; text-indent: 2em; text-align: justify;" class="" data-mce-style="line-height: 1.8; text-indent: 2em; text-align: justify;">胡宜闖認(rèn)為，“瀏陽煙花在全球市場潛力巨大?！?/p>
The discovery steeled his resolve to return home, join the family business, and expand its international footprint in the fireworks industry.
這份發(fā)現(xiàn)堅定了他回到家鄉(xiāng)投身花炮產(chǎn)業(yè)、拓展海外市場的決心。
Liuyang, acclaimed as China's fireworks hub, is currently home to 431 fireworks production enterprises with annual output exceeding 50 billion yuan (about 6.96 billion U.S. dollars). The city's fireworks account for approximately 70 percent of China's total exports, reaching consumers across the world.
被譽(yù)為“中國煙花之鄉(xiāng)”的瀏陽現(xiàn)有煙花爆竹生產(chǎn)企業(yè)431家，花炮年產(chǎn)值超過500億元。瀏陽花炮出口量約占全國總出口量的70%，產(chǎn)品行銷全球。
With traditional Western markets nearing saturation, Liuyang's fireworks industry is increasingly focusing on emerging markets, including Africa, according to Wen Guanghui, chairman of the Export Branch of Liuyang Fireworks Industry Association.
瀏陽市煙花爆竹總會出口分會會長文光輝介紹，近年來隨著歐美等傳統(tǒng)市場趨于飽和，瀏陽煙花企業(yè)將目光投向包括非洲在內(nèi)的新興市場。
"Africa's booming population, vibrant festival culture, and rising purchasing power are driving rapid growth in the fireworks market," Hu said.
“非洲人口基數(shù)大、節(jié)慶文化濃厚、消費(fèi)能力不斷提升，煙花市場正在快速成長?！焙岁J表示。
He added that his company has identified Africa as a strategic growth engine for its global operations and has established partnerships with enterprises in seven countries, including Kenya, Tanzania, South Africa, and Uganda. "Our fireworks exports to Africa are on track to hit 10 million yuan this year."
他補(bǔ)充道，公司已將非洲視為國際業(yè)務(wù)的新增長點(diǎn)，目前已與肯尼亞、坦桑尼亞、南非、烏干達(dá)等7個國家的合作伙伴建立聯(lián)系?！邦A(yù)計今年，我們在非洲的出口額有望達(dá)到1000萬元?！?/p>
Liuyang fireworks are gaining steady recognition across Africa. Sebunya Hussien, a Ugandan pyrotechnics distributor who has long been engaged in fireworks sales and displays, recalled how "China's Liuyang" kept appearing during his online searches for premium suppliers when he was working on expanding his import channels.
瀏陽煙花在非洲的知名度也在穩(wěn)步提升。來自烏干達(dá)的煙花商人塞布尼亞·侯賽因（Sebunya Hussien）長期從事煙花銷售和燃放業(yè)務(wù)，為拓展進(jìn)口渠道，他在網(wǎng)上搜索優(yōu)質(zhì)煙花產(chǎn)地時，多次看到“中國瀏陽”的名字。
After viewing a series of production process demonstration videos released by Hu's company, along with vlogs documenting their staff's participation in international trade exhibitions and market research trips across global markets, Hussien promptly reached out to the company. This initial contact ultimately led to his 40-hour cross-continental journey to conduct an on-site inspection in Liuyang.
在瀏覽歡樂煙花官網(wǎng)和社交媒體賬號時，侯賽因被一系列生產(chǎn)流程展示視頻和企業(yè)員工在全球市場參展、走訪的Vlog所吸引，隨即聯(lián)系公司，表達(dá)了實(shí)地考察的意愿。歷經(jīng)近40小時的舟車勞頓，他們終于如愿到訪瀏陽。
Witnessing firsthand how simple paper tubes are transformed into breathtaking aerial displays -- and learning about Liuyang's advanced pyrotechnic manufacturing processes -- left Hussien deeply impressed. He said this experience has cemented his commitment to forging long-term partnerships with Liuyang's fireworks producers.
親眼目睹普通紙管如何被制成震撼的高空焰火，了解瀏陽先進(jìn)的煙火制造工藝后，侯賽因深受觸動。他說，這段經(jīng)歷讓他更堅定了與瀏陽煙花生產(chǎn)商建立長期合作的決心。
To better align with African market preferences, local fireworks manufacturers are continuously refining their product strategies.
為了更好地貼合非洲市場喜好，瀏陽花炮企業(yè)正不斷調(diào)整產(chǎn)品策略。
"African clients favor fireworks with vibrant colors and high-intensity bursts," Hu explained. "Building on China's popular 'viral fireworks' trends, we've developed innovative products that deliver stunning visual impact alongside exceptional cost-performance."
“非洲客戶喜歡顏色鮮艷、燃放效果飽滿的煙花，我們結(jié)合國內(nèi)流行的‘網(wǎng)紅煙花’進(jìn)行創(chuàng)新編排，打造兼具視覺沖擊力與性價比的產(chǎn)品?！焙岁J介紹。
Hu noted that the company has also launched a new line of daytime fireworks specifically designed to meet the needs of African consumers for sporting events, weddings, and other daytime celebrations.
他表示，公司還針對非洲消費(fèi)者在體育賽事、婚禮等日間場景的燃放需求，推出了一系列日景煙花新品。
責(zé)編：王柯灃
一審：王柯灃
二審：唐煜斯
三審：秦慧英
來源：長沙晚報網(wǎng)
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